Adam Vanderburg is the owner of Lee’s Bicycles and Trek Store Tulsa, both located in Tulsa, OK.

Every year I go to Trek World to see new product and every year it’s an affirmation of why I do what I do.  The conference takes place in early August which is about the time new bicycles and products begin to hit the doors, and it is a great time to visit Madison, WI to escape the scorching heat if you are from Oklahoma.

For the opening celebration dealers and Trek representatives gathered for an early evening social on Monana Terrace. Snacks and libations flowed as comrades from across North America reunited, decompressing in a relaxed setting flanked by a great view of Monana Lake and the State Capitol. The president of Trek Bicycle Corp, John Burke, opened the festivities with one of his inspiring and motivating speeches.  Burke is a second-generation visionary for the industry and his family business.  The time and money he has spent lobbying for cyclists’ rights goes beyond that of most other companies combined.

Imagine, before this event, hundreds of Trek personnel cascading down State Street on red bicycles or walking with the state capitol in the background. Trek supporters thronged the streets, making you quickly realize what this company means to Madison and the state of Wisconsin. Since the Madison Performing Arts Center is only a few blocks away hundreds of dealers walked  or rode a “B cycle”.  B Cycle is the shared bike program started by Trek, and just one more reason the people of Madison love Burke.

Burke is a very well-read, methodical, deliberate, and intelligent speaker. With his persuasive skills he could easily be a senator or governor but he chooses to fight for our industry instead. The opening day itself reminded and reassured me why I do what I do and why I choose Trek Bicycles over all others. This business is about more than just selling the best bicycles in the world: it is also about quality, passion, culture, and the family you join when you purchase a bicycle.